F1 is in trend, and the large names on the prime of the game comprehend it. The Grand Circus is experiencing a interval of progress and its reputation is growing. Everybody desires to have Formulation 1 of their nation or metropolis, as highlighted by its CEO, Stefano Domenicali.
The Italian mentioned a number of present subjects in Auto Motor und Sport, together with the schedule, which at the moment options 24 races.
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“We need to go away it at 24 Grands Prix,” mentioned Domenicali. “But it surely’s improper to say 24 is simply too many – too many why? When the game is pretty much as good as it’s now with many doable winners, followers depend the times till the following race.”
As for the opportunity of rotating races, Domenicali believes that might be an choice.
“We’re eager about a rotation system. We’re prone to begin doing this in Europe,” he mentioned.
F1’s financial influence
Given F1’s reputation, Domenicali highlighted the advantages that internet hosting an F1 Grand Prix brings to the host metropolis.
“The financial issue for the area is big,” mentioned Domenicali. “A Grand Prix creates a number of jobs and new enterprise relationships and due to this fact generates tax cash. Numerous gross sales are generated within the Grand Prix surroundings.
“I will provide you with an instance. Miami and Las Vegas have already hosted the Tremendous Bowl, by far the most important American sporting occasion. With Formulation 1 we now have achieved a larger financial influence in each venues.”
As for the possibilty of F1 having an excessive amount of visibility and its reputation stalling, Domenicali is aware of they can not relaxation on their laurels.
“It is at all times essential to stay humble when issues are going properly,’ he mentioned. “We have to hear and have a look at what our clients like and do not like.
“We should be conscious that issues can change shortly. Simply have a look at the Covid pandemic. That would have been the top of us. However we discovered a approach out of this disaster and we benefited from being the primary international sport to be current once more.
“We knew we have been going to lose cash for 2 years to get by way of this. However this helped us construct a greater future.”
As for what has led to F1’s reputation, Domenicali says there may be a couple of issue that has performed a component in that.
“We take heed to our clients and attempt to perceive the place and the way we are able to appeal to new followers to our sport and what they anticipate from us,” mentioned Domenicali. “This implies how we are able to divide our goal teams precisely in line with their particular person pursuits. We additionally understood that there are alternative ways of speaking in the present day than 10 years in the past.
“This meant that we have been in a position to attain many extra folks with our product. Limiting it to Netflix alone is simply too simplistic.”
