The cut up in golf for the reason that emergence of LIV Golf has had just one sufferer: the game itself.
It was evident on the primary event when all of the gamers have been united in the identical event, none apart from the Masters, whose audiences have hit all-time low over the course of the Tiger Period.
Tiger Woods by chance hits a fan on the Masters golf course, a day to overlook
It’s true that, as occurs everywhere in the planet, the usage of different units has resulted in a drop in numbers for typical TV, however within the rapid comparability, from one 12 months to a different, the event has undergone a radical change in numbers.
Tiger Woods’ presence did not assist
Solely 9.59 million viewers adopted Scottie Scheffler’s victory on Sunday, 20 % lower than those that sat in entrance of the TV a 12 months in the past to witness Jon Rahm’s inexperienced jacket. Final 12 months’s occasion was helped by the actual fact it was Easter Sunday, one of the vital watched TV days in in terms of U.S. households.
It was the least adopted Masters of the Tiger Woods period with the megastar current, as within the 2021 version, through which he was absent because of the site visitors accident in Los Angeles, Hideki Matsuyama’s victory was barely under the 2024 determine (9.45 million).
These figures be a part of people who the AP company supplied every week in the past relating to the common PGA Tour tournaments: drops of 35 % on the Phoenix Open; 30 % on the Arnold Palmer and 15 % on the TPC.
And it isn’t as if there’s been a leak of viewership to the LIV, which airs on a fringe platform, the CW channel, based mostly on the aggregation of native channels.
