How Nicki Minaj and Megan Thee Stallion turned their feud right into a money-making machine

The feud between Nicki Minaj and Megan Thee Stallion has confirmed to be not only a conflict of personalities, but in addition a worthwhile enterprise.

As the 2 rap superstars commerce verbal blows, their respective songs soar up the charts, bringing in vital income and solidifying their positions within the trade.

Megan Thee Stallion addresses Nicki Minaj controversy with a message to her followersTwitter

Nicki Minaj and Megan Thee Stallion commerce punches

It began with Megan Thee Stallion’s newest single, “Hiss,” during which she took veiled photographs at a number of unnamed targets, together with Nicki Minaj.

Nevertheless, it was one explicit lyric referencing Megan’s Regulation that appeared to ignite the feud, because it struck a chord with Minaj as a result of her husband’s standing as a registered intercourse offender.

In response, Minaj launched a diss observe titled “Massive Foot,” which, regardless of its polarizing reception, drove streams and garnered consideration throughout social media platforms.

The industrial success of those diss tracks has been plain.

“Hiss” debuted at No. 1 on the Sizzling 100, propelled by the controversy surrounding the feud.

Even Minaj’s “Massive Foot,” regardless of its blended critiques, has generated vital income from streams.

Billboard estimates that each songs have earned substantial royalties, additional solidifying their standing as moneymakers within the rap recreation.

Drama drives gross sales for Nicki Minaj and Megan Thee Stallion

Business insiders acknowledge the facility of controversy in driving consideration and engagement. Eddie Blackmon, a longtime A&R, notes, “If you’re in a really crowded market with nevertheless many songs popping out on streaming providers on daily basis, it’s a must to work out an angle to chop by the noise.”

Certainly, the feud between Minaj and Megan has successfully captured the general public’s consideration, driving streams and gross sales for each artists.

Regardless of the strain between them, Minaj and Megan are keenly conscious of the industrial potential of their feud.

Whilst Minaj insults Megan in her tracks, she acknowledges that she’s producing consideration for her rival.

Equally, Megan sees the feud as a possibility to capitalize on “free promo,” turning the controversy into revenue.

Because the feud between Nicki Minaj and Megan Thee Stallion continues to unfold, one factor is obvious: on the earth of rap, drama sells.

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