Lionel Messi strikes new sponsorship cope with shocking beer model

As one of the sponsored athletes on Earth, it is no shock that Lionel Messi has change into the ambassador of a brand new model. This time, the Inter Miami star is taking his ties to AB InBev (brewer of Budweiser) a step additional, turning into the official consultant of Michelob ULTRA.

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Messi’s relationship to Budweiser dates again to September of 2020. In December of that 12 months, halfway via his final season at Barcelona, 160 goalkeepers had been despatched 644 bottles of beer for conceding one in all Lionel Messi’s Bara targets.

Messi’s new sponsorship cope with Michelob ULTRA

AB InBev has taken benefit of ‘selling’ the soccer famous person because the face of one in all its beers simply months earlier than one in all his final large worldwide occasions. On Monday the AB InBev (previously Anheuser-Busch) brewing firm introduced that it is going to be the Official Beer Sponsor of Copa Amrica USA 2024, one in all a number of marquee soccer occasions that can going down in america.

On Monday, Michelob ULTRA’s social media accounts introduced the signing: “We’re excited to announce that Leo Messi is formally becoming a member of #TeamULTRA in 2024! We will not wait to observe him tear up the pitch as one in all our official athletes!”

This upcoming summer season may additionally mark Messi’s final participation is a significant match for Argentina, making the event much more particular.

Whereas Michelob ULTRA is simply one of many brewing firm’s many staples, its reputation has risen as of late. In February of 2021, Las Vegas’ Mandalay Bay resort signed a multi-year naming rights deal to name its widespread leisure venue the Michelob ULTRA Area.

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