Maria Sharapova‘s agent, Max Eisenbud, not too long ago mentioned how Sharapova mirrored Tiger Woods‘ branding technique by limiting her sponsorship commitments to simply 16 days a yr. Eisenbud, who has guided Sharapova since she was 12 and suggested different tennis legends such Li Na and Emma Raducanu, highlighted the importance of managing enterprise obligations whereas preserving athletic efficiency.
He revealed on the “Served with Andy Roddick” podcast that Woods allotted merely three weeks yearly to sponsor engagements.
Maria Sharapova exhibits off attractive new brunette look
A pricey choice
Regardless of doubtlessly forgoing substantial earnings, Sharapova adhered to this strict schedule to safeguard the integrity of her coaching and competitors routine.
By emulating Woods‘ strategy, Sharapova maintained management over her model picture and averted overexposure, a method that, although financially restrictive within the brief time period, possible bolstered her long-term attraction and marketability.
“Mark Steinberg was a colleague of mine who labored on the thirteenth ground, I spent loads of time with him to determine how does Tiger do it, , Tiger had loads of offers,” Eisenbud mentioned.
“The secret is how do you maximize your earnings however nonetheless win. What he’d love to do is take weeks of the yr to do his shoots, so what Tiger would do is take three weeks to do 5 shoots every week in these weeks.
“Principally, we found out that we have now sixteen days a yr that may not interrupt her turning into a terrific tennis participant. She may’ve made $20 million extra if we added 4 or 5 days extra, however we stayed true.”
