World Rugby have damaged their silence on their new initiatives to enhance the sport in 2024.
World Rugby’s govt board and council will now look over the governing physique’s suggestions and talk about whether or not to offer the plans their seal of approval.
Their assertion learn: “World Rugby’s Form of the Recreation discussion board in London has agreed on suggestions to reimagine the spectacle and develop rugby’s share of consideration inside an more and more aggressive international sports activities and leisure market.
“With the sport embarking on a brand new period of certainty with the introduction of recent males’s and ladies’s international calendars from 2026, together with new competitions such because the Nations Championship, and expanded Rugby World Cups, main figures throughout the game are united in driving forwards the leisure worth of the sport via fan expertise, legal guidelines and laws reform.
“Whereas earlier editions of the Form of the Recreation discussion board delivered issue-specific short-term developments, the 2024 version is a vital milestone in a brand new regulation overview cycle and had a particular concentrate on a central mission of driving fan acquisition and retention by growing relevance and accessibility.
“Enjoying, teaching, officiating, competitions and fan consultants representing 5 specialist committees (males’s and ladies’s excessive efficiency, skilled recreation, skilled leagues and neighborhood rugby) had been challenged to assume huge, assume long-term and assume collectively. Importantly, the teams had been urged to view the sport via a fan-focused lens.
“Framing the discussions was an in depth overview of the newest males’s, girls’s and neighborhood enjoying, officiating and welfare tendencies in addition to suggestions from know-how and viewers consultants and followers.
“Specifically, delegates targeted on addressing obstacles to fan engagement – dead-ball time, the weather that interrupt the stream of the sport, know-how, the terminology and advertising and marketing of the game as an entire.
“The group agreed on the next key motion areas for World Rugby to discover in collaboration with key stakeholders earlier than an in depth plan is introduced to the federation’s govt board for consideration.”
